In this article, we'll guide you through WhatsApp's pricing structure and how different types of messages are categorized.
Template categories and pricing rules
Manychat charges businesses for each template message (a message type that must be pre-approved by Meta) delivered to an end user. The cost depends on the template’s category and the destination market, which is determined by the end user’s WhatsApp phone number country code.
Starting October 1, 2026, service messages will be charged when delivered to end users. These are non-template messages sent while the customer service window is open. The price depends on the destination market, just like it does for template messages.
Each WhatsApp Business phone number includes 1,000 free service messages per calendar month. This allowance applies across all destination countries. After you use the 1,000 free messages, additional messages are charged, starting with the 1,001st message. The allowance resets each month, and unused messages don’t carry over.
Manychat supports the following template categories:
Marketing - These templates help you promote your business and re-engage customers. You can use them to announce new products, services, or features, send targeted promotions, or remind users about abandoned carts. More details here.
Utility - These templates are designed for follow-ups and user-requested updates, such as opt-in confirmations, delivery notifications, and account alerts like payment reminders. More details here.
Messages sent by end users to your business are always free of charge.
The following messages are also free under these specific conditions:
Marketing, utility, and service messages delivered during an open free entry point window
💡 To calculate the cost of your WhatsApp messages, you can use our WhatsApp Calculator.
Once you connect your WhatsApp Business Account and share your credit line with Manychat, your Manychat Wallet will be used to pay for billable messages. Funds will be deducted from your Wallet immediately after a billable message is delivered to an end user. 1 transaction record in your usage history = 1 billable message delivered.
Meta temporarily paused the ability for businesses to send Marketing template messages to users in the United States starting April 1, 2025. For more information, please check out this article.
Per-message rates in USD, effective from October 1st, 2026
Effective October 1, 2026, Bangladesh, Iraq, Nepal, Sri Lanka, Kazakhstan, Oman, Ukraine, Kuwait, and Morocco move out of their regional “Rest Of” pricing and are each billed at their own individual rates.
Market | Marketing | Utility | Service |
Argentina | $0.0710 | $0.0299 | $0.0260 |
Bangladesh | $0.0841 | $0.0043 | $0.0037 |
Brazil | $0.0718 | $0.0078 | $0.0068 |
Chile | $0.1022 | $0.0230 | $0.0200 |
Colombia | $0.0144 | $0.0009 | $0.0008 |
Egypt | $0.0740 | $0.0041 | $0.0036 |
France | $0.0987 | $0.0345 | $0.0300 |
Germany | $0.1569 | $0.0632 | $0.0550 |
Hong Kong | $0.0841 | $0.0299 | $0.0260 |
Hungary | $0.0989 | $0.0402 | $0.0350 |
India | $0.0136 | $0.0016 | $0.0014 |
Indonesia | $0.0472 | $0.0287 | $0.0250 |
Iraq | $0.0392 | $0.0091 | $0.0079 |
Israel | $0.0406 | $0.0061 | $0.0053 |
Italy | $0.0914 | $0.0345 | $0.0300 |
Kazakhstan | $0.0694 | $0.0207 | $0.0180 |
Kuwait | $0.0910 | $0.0506 | $0.0440 |
Malaysia | $0.0989 | $0.0161 | $0.0140 |
Mexico | $0.0456 | $0.0098 | $0.0085 |
Marocco | $0.0476 | $0.0264 | $0.0230 |
Netherlands | $0.1836 | $0.0575 | $0.0500 |
Nepal | $0.0841 | $0.0039 | $0.0034 |
Nigeria | $0.0593 | $0.0077 | $0.0067 |
Oman | $0.0392 | $0.0284 | $0.0247 |
Pakistan | $0.0544 | $0.0172 | $0.0150 |
Peru | $0.0808 | $0.0345 | $0.0300 |
Poland | $0.0421 | $0.0140 | $0.0122 |
Qatar | $0.0392 | $0.0138 | $0.0120 |
Romania | $0.0989 | $0.0333 | $0.0290 |
Russia | $0.0922 | $0.0460 | $0.0400 |
Saudi Arabia | $0.0662 | $0.0123 | $0.0107 |
Singapore | $0.0841 | $0.0184 | $0.0160 |
South Africa | $0.0436 | $0.0109 | $0.0095 |
Spain | $0.0813 | $0.0230 | $0.0200 |
Shri Lanka | $0.0841 | $0.0023 | $0.0020 |
Turkey | $0.0125 | $0.0010 | $0.0009 |
Ukraine | $0.0989 | $0.0343 | $0.0298 |
United Arab Emirates | $0.0662 | $0.0180 | $0.0157 |
United Kingdom | $0.0730 | $0.0253 | $0.0220 |
North America | $0.0287 | $0.0039 | $0.0034 |
Rest of Africa | $0.0259 | $0.0046 | $0.0040 |
Rest of Asia Pacific | $0.0968 | $0.0130 | $0.0113 |
Rest of Central & | $0.0989 | $0.0244 | $0.0212 |
Rest of Latin America | $0.0851 | $0.0130 | $0.0113 |
Rest of Middle East | $0.0451 | $0.0105 | $0.0091 |
Rest of Western Europe | $0.0680 | $0.0197 | $0.0171 |
Other | $0.0694 | $0.0089 | $0.0077 |
List of countries in each market group
North America: United States, Canada
Rest of Africa: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Republic of the Congo, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe
Rest of Asia Pacific: Afghanistan, Australia, Cambodia, China, Japan, Laos, Mongolia, New Zealand, Papua New Guinea, Philippines, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe: Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia, Slovenia
Rest of Latin America: Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East: Bahrain, Jordan, Lebanon, Yemen
Rest of Western Europe: Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other: all other countries