Conversions API is a Meta Business tool that connects businesses' servers directly with Meta systems, offering a streamlined way to share data across the web, apps, and physical stores, optimizing ad targeting, decreasing cost per result, and effectively measuring outcomes.
Here is how to use CAPI with Manychat:
Log in to Facebook Business Manager and then go to the Events Manager section at business.facebook.com/events_manager2.
In the dropdown menu on the left, choose the business page you’d like to use CAPI with:
Next, click Connect Data Sources for that page:
Choose the Messaging option:
Select the channel to share data from business chats and click Start integration:
Choose Direct integrations in the next window:
In the next window, you will see a list of parameters. Make sure all your settings align with the parameters on the screen below and click Continue:
Confirm your setting by clicking Confirm Setup:
Click Finish:
Then, go to Settings and locate your Dataset ID. Copy your Dataset ID from this page and paste it into the Manychat interface.
Open the Settings again to set up direct integration, and click Generate access token:
Open the Manychat settings > Instagram > Ad Optimization. Paste the Dataset ID and Access Token and select Enable Ad Optimizations:
The integration is complete! You are now ready to take your marketing efforts to the next level with Conversions API.