Marketing Messages Lite is a direct marketing API that offers automatic optimizations for deliveries (available at launch) and reads and clicks (coming soon), which may deliver a higher quality experience for people and may deliver better business performance compared to Cloud API.
| ⚠️ MM Lite API works only with non-Coexistence WhatsApp Business Accounts (not WhatsApp Business App Accounts). |
To start sending messages using Marketing Messages Lite (MML), you must grant Manychat additional access within your Meta Business Portfolio. There are two ways to do this:
Option 1: Enable access while creating a Message Template
If you haven’t yet granted access and try to create an MML by going to Settings > WhatsApp > Message Templates, you’ll notice a “New” label next to Marketing Lite.
Click on Marketing Lite:
A pop-up will appear prompting you to connect. Click to proceed:
Option 2: Enable Access via WhatsApp Settings
Navigate to Settings > WhatsApp. Click the Connect button next to Marketing Message Lite:
A pop-up banner will appear — click Open Meta to proceed:
Final steps in Meta Business Portfolio
In your Meta Business Portfolio, click Review when prompted:
Review the access request and conditions. Click Continue:
Confirm by clicking Finish:
Once the setup is complete, you’ll see a “Connected” status next to Marketing Message Lite in your WhatsApp channel settings. After that, you’ll be able to start creating and sending MMLs.
Eligibility requirements
In order to use MM Lite API, a business must comply with applicable legal, vertical and content restrictions (country dependent) outlined in WhatsApp Business Messaging Policies.
In addition, the following requirements must be met:
- WABA is active and not restricted from messaging due to any violations
- WABA is not a WhatsApp Business app account WABA (a.k.a. "Coexistence WABA")
- WABA is not an On-Behalf-Of (OBO) account
- WABA tax country is not in sanctioned regions
- Owner Business country is not in sanctioned regions
MM Lite will continuously update vertical eligibility and policies to comply with various policies and regulations internationally, so these requirements may change.