Manychat Content Blocks are essentially the building blocks for your automation. They form the foundation for creating dynamic, personalized, and engaging interactions across various messaging channels. While many blocks are available across platforms, not all channels support the same options. In this article, we’ll walk you through how to use different types of blocks effectively to optimize your messaging experience.
Content blocks' availability varies depending on the platform. Below is an overview of supported blocks for each channel.
Available content blocks by channel
Facebook Messenger
TikTok
Telegram
SMS
Content blocks overview
Text: Add simple text messages with optional buttons.
Image: Upload an image or insert one via URL.
Delay: Introduce a typing delay for a more natural conversation flow. For some channels, you can choose whether to display the "typing..." indicator during the delay.
Data Collection: Capture user details like email addresses and phone numbers to enrich contact profiles.
File: Attach files to your messages.
Audio: Include audio messages in your automation.
Video: Share video content within automated flows.
- For details on media file requirements, check out the article Media guidelines for Facebook Messenger, WhatsApp, and Instagram automations.
Card: Display an image with buttons for user interaction.
Gallery: Showcase up to 10 images with buttons.
- For details on setting up buttons with a Gallery, check out this paragraph.
Messenger List: Add a subscription widget for users.
Dynamic block: Request and display dynamic content.
How to set up buttons with a Gallery
You can enhance customer engagement by pairing Buttons with a Card or Gallery. A Card typically includes an image, title, and subtitle. Follow these steps to create one for the Instagram channel:
1. Open Flow Builder and create an Instagram node.
2. Click either Card or Gallery to add a block.
3. Add gallery cards by filling in a title, subtitle, and uploading an image for each.
4. You can insert a Button inside a Card, either before or after the text block—whichever best suits your needs.
By leveraging these content blocks strategically, you can enhance user engagement and create a seamless messaging experience across all platforms.
Tips
- You can add multiple blocks—either different or identical—within a single message node.
- To delete a block, simply click the red X icon.
- All blocks can be dragged and repositioned. Simply use the arrow on the right to move a block into your message. Hover over the arrow until it turns blue, then drag the block to the desired location.