In this article, we'll guide you through WhatsApp's pricing structure for conversations, helping you understand how charges are applied and how different types of conversations are categorized.
WhatsApp charges per conversation, not per individual message. A conversation is a 24- or 72-hour message thread between you and your customers, initiated either when a message you send is delivered to a customer or when a customer sends a message to your business, thus opening a new conversation.
Conversations are categorized under one of the following categories:
-
Marketing — enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
-
Utility — enables you to follow up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update), account updates or alerts (e.g., payment reminders), or feedback surveys.
-
Authentication — enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
-
Service — enables you to resolve customer inquiries.
Marketing, Utility, and Authentication conversations can only be opened with Message Templates. Service conversations can only be opened with free-form messages.
Please refer to the table below for pricing information. Note that:
- Prices for the Utility category take effect from August 1, 2024.
- Prices for the Marketing category take effect on October 1, 2024.
Until these dates, the prices listed in this PDF remain valid.
Manychat price per 1 conversation (in USD)
| Market | Marketing | Utility | Authentication | Service |
| Argentina | $0.0710 | $0.0391 | $0.0422 | $0.0363 |
| Brazil | $0.0718 | $0.0092 | $0.0362 | $0.0345 |
| Chile | $0.1022 | $0.0230 | $0.0606 | $0.0522 |
| Colombia | $0.0144 | $0.0002 | $0.0089 | $0.0069 |
| Egypt | $0.1233 | $0.0060 | $0.0710 | $0.0740 |
| France | $0.1646 | $0.0345 | $0.0794 | $0.0987 |
| Germany | $0.1569 | $0.0632 | $0.0883 | $0.0941 |
| India | $0.0123 | $0.0016 | $0.0016* | $0.0046 |
| Indonesia | $0.0472 | $0.0230 | $0.0345* | $0.0218 |
| Israel | $0.0406 | $0.0061 | $0.0194 | $0.0207 |
| Italy | $0.0794 | $0.0345 | $0.0434 | $0.0444 |
| Malaysia | $0.0989 | $0.0161 | $0.0207 | $0.0253 |
| Mexico | $0.0501 | $0.0115 | $0.0275 | $0.0121 |
| Netherlands | $0.1836 | $0.0575 | $0.0828 | $0.1024 |
| Nigeria | $0.0593 | $0.0077 | $0.0330 | $0.0356 |
| Pakistan | $0.0544 | $0.0062 | $0.0262 | $0.0163 |
| Peru | $0.0808 | $0.0230 | $0.0433 | $0.0206 |
| Russia | $0.0922 | $0.0460 | $0.0493 | $0.0457 |
| Saudi Arabia | $0.0523 | $0.0132 | $0.0260 | $0.0224 |
| South Africa | $0.0436 | $0.0087 | $0.0207 | $0.0193 |
| Spain | $0.0707 | $0.0230 | $0.0393 | $0.0424 |
| Turkey | $0.0125 | $0.0061 | $0.0095 | $0.0034 |
| United Arab Emirates | $0.0441 | $0.0180 | $0.0205 | $0.0218 |
| United Kingdom | $0.0608 | $0.0253 | $0.0411 | $0.0446 |
| North America | $0.0287 | $0.0046 | $0.0155 | $0.0101 |
| Rest of Africa | $0.0259 | $0.0070 | $0.0166 | $0.0417 |
| Rest of Asia Pacific | $0.0841 | $0.0180 | $0.0489 | $0.0257 |
| Rest of Central & Eastern Europe |
$0.0989 | $0.0406 | $0.0640 | $0.0287 |
| Rest of Latin America | $0.0851 | $0.0130 | $0.0511 | $0.0486 |
| Rest of Middle East | $0.0392 | $0.0180 | $0.0205 | $0.0251 |
| Rest of Western Europe | $0.0680 | $0.0345 | $0.0434 | $0.0456 |
| Other | $0.0694 | $0.0089 | $0.0349 | $0.0167 |
*Authentication-International Rates apply for India ($0.0322) and Indonesia ($0.1563). See Authentication-International Rates to learn about these rates and if they apply to you.
💡 To calculate the cost of your WhatsApp campaign, you can use our WhatsApp Calculator.
Once you connect your WhatsApp Business Account and share your credit line with Manychat, your Manychat Wallet will be used to pay for conversations. Funds will be deducted from your Wallet immediately after the conversation starts. 1 transaction record in your usage history = 1 conversation.
WhatsApp requires you to pay for both business (outbound) & contact-initiated (inbound) conversations.
Each account gets 1000 free contact-initiated conversations per month. If you have several Manychat accounts connected to one WhatsApp Business Account, the 1,000 free conversations will be distributed among all connected Manychat accounts on a first-come, first-served basis.
If a contact messages you directly through WhatsApp, the opened contact-initiated conversation is free for 24 hours.
Contact-initiated conversations are free for 72 hours if a Free entry point conversation is used. A free entry point conversation is opened if:
- A customer using a device running Android or iOS messages you via a Click to WhatsApp Ad or Facebook Page Call-to-Action button
- You respond within 24 hours.
If a business replies to a user with a Message Template or sends a Message Template in an open service conversation, this opens a new conversation based on the template category. This conversation lasts for 24 hours. You can only have 1 conversation of each type with 1 customer (for example, you can't have 2 marketing conversations with the same customer at the same time).
Any time a template message is delivered, it will result in a conversation charge unless it is sent in a conversation of the same category. For example, if a utility template is delivered during a service conversation, it will open a separate utility conversation that remains open for 24 hours from the time the utility template is delivered.