Now that you’ve learned how to connect TikTok to Manychat and how to set up your first TikTok automation, it’s time to dive into real-world use cases and strategies. In this guide, we’ll explore how to maximize the potential of TikTok automations on Manychat, helping you engage your audience and drive results like never before.
What you can do with TikTok on Manychat
Drive 1 on 1, personal interactions
Direct messages let you have one-on-one conversations, so you can instantly give people responses and recommendations that actually fit their needs by setting up automations. It’s a great way to make things feel personal and build stronger connections with your audience.
Example: Instead of offering generic suggestions in comments, a skincare brand can ask users to message them about their skin type and make product suggestions based on this
Collect user data in direct messages
Direct messages are a great way to collect important details like emails and phone numbers through automated flows. This ensures a more secure and private experience for your audience. For more information on data collection, please refer to the article Data Collection Block and Custom User Fields.
Example: A brand can offer an exclusive discount in exchange for a user's email, helping grow their mailing list for future marketing campaigns.
Generate and nurture leads
You can use direct messages to guide potential customers through your sales funnel, from answering questions to offering special promotions or discounts.
Example: A skincare brand posts a TikTok saying, “Want a personalized skincare routine? DM us ‘GLOW’!” An automated flow collects their email and sends a discount code for a first purchase, keeping them engaged and driving sales.
Manage high engagement volume
When your TikTok content goes viral, comments can quickly get overwhelming. Moving conversations to DMs helps you stay organized and makes sure every question gets answered.
Example: If you’re running a giveaway, asking users to message you to enter allows the automation you’ve set up to handle entries smoothly. Automated flows can collect participant info, send confirmation messages, and answer common questions — all without getting lost in the comment chaos.
Deliver automated yet personalized responses
With Manychat, your automated replies don’t have to feel robotic. You can personalize responses based on keywords, ensuring your audience gets relevant information.
Example: Manychat features like smart delays and typing animations make interactions feel more natural and human, creating a smoother experience for your audience.
Gamify your TikTok interactions
Make engagement fun with automated giveaways, contests & more.
Example: use Manychat’s Randomizer to run campaigns where users message you to receive randomized coupon codes or prizes. This adds an element of excitement and keeps your audience interacting with your brand in a memorable way.
Grow TikTok followers to build credibility
Building a strong follower base on TikTok helps establish you as a trusted expert in your niche. With Conditions, you can check if someone follows you and reward people for doing so as a way of growing your TikTok followers.
Example: A nutrition coach can say in a video, “Want a free meal plan? Follow us and DM ‘MEAL’!” Condition on Manychat checks if they’ve followed you before sending the meal plan. This creates an incentive to follow, while positioning you as a reliable source of valuable content.
Start with a template
Manychat offers 7 templates for TikTok automations to help you get started faster:
- Answer FAQs: auto-respond to common questions.
- Give personalized tips: share personalized tips with your audience based on their needs.
- Run a coupon giveaway: gamify interactions with your audience by doing a giveaway.
- Direct your followers to a landing page: drive conversions by directing to a website or landing page.
- Smoothly redirect leads from TikTok to your team: add a human touch by auto-assigning a live chat agent to a TikTok conversation on Manychat.
- Grow your email list from TikTok: collect emails in TikTok messages.
- Grow your SMS list from TikTok: collect phone numbers in TikTok messages.
Coming next 🚀
Manychat is actively developing new tools in collaboration with TikTok to make TikTok automations even more powerful. Here's a sneak peek of what’s coming soon:
- Comment-to-Message Triggers: Move conversations from comments to Messages seamlessly.
- Ref links to Message Trigger: Share links that open TikTok messages automatically.
- QR Code to Message Trigger: Use QR codes to drive offline audiences to your TikTok Messages.
- Clickable links and buttons in TikTok messages: Enhance user experience with interactive links.