Manychat subscription: How to choose the right one for you

Manychat offers five plans: Free, Essential, Pro, Business, and Advanced, with the option to pay monthly or annually.

Whether you’re just starting out as a content creator or running an agency together with your team, this guide will help you understand your options and choose the plan (and billing cycle) that feels right for you.

What is the difference between Manychat plans?

Manychat plans are designed to support different stages of your growth: from trying out automation to running high-volume, multichannel operations with a team.

The main differences between plans include:

• The number of Active Contacts included each month
• The number of users and Inbox seats available
• How many channels and which channels you can connect (e.g., WhatsApp, SMS, Email)
• Access to advanced features like AI automation, integrations, and lead routing

Here’s a quick overview:

• Free – Best for getting started. Includes up to 25 Active Contacts and basic automations.
• Essential – For early growth. Includes up to 250 Active Contacts, unlimited automations, and lead capture tools.
• Pro – For scaling. Includes up to 2,500 Active Contacts, AI-powered automation, more channels (including WhatsApp), and additional Inbox seats.
• Business – For high-volume teams. Includes up to 7,500 Active Contacts, unlimited channel connections, and advanced Inbox workflows like lead routing.
• Advanced – For enterprise-scale operations. Includes up to 25,000 Active Contacts, expanded team access, API access, and decreasing cost per contact at higher usage.

You can upgrade at any time as your audience and automation needs grow. Check out the Pricing page to learn more about what is available on each plan.

Can I pay annually?

Yes, all paid Manychat plans offer an annual billing option.

Choosing annual billing allows you to save compared to paying month-to-month:

• Essential: $14/month (billed yearly — 18% savings)
• Pro: $29/month (billed yearly — 25% savings)
• Business: $69/month (billed yearly — 30% savings)
• Advanced: $139/month (billed yearly — 30% savings)

When you choose an annual plan, the full amount is charged upfront for the year.

Can I switch between monthly and annual billing?

Yes, you can switch, but how it works depends on your current subscription.

Switching from monthly to annual billing:

You can upgrade to annual billing at any time. Any unused time on your current monthly plan will be applied as a credit toward your annual payment.

Switching from annual to monthly billing:

If you’re on an annual plan, you’ll need to wait until your annual subscription term ends before switching to monthly billing.

When exactly does my billing cycle start and end?

Your billing cycle begins on the date you subscribe and renews from that same date each month (or each year, if you’re on annual billing).

For example, if you subscribe on the 15th, your billing cycle will run from the 15th of that month to the 14th of the following month.

The same logic applies to annual plans: your subscription renews on the same calendar date each year.

Can I upgrade my plan?

Yes, you can upgrade your plan at any time, whether you’re on monthly or annual billing.

Here’s what happens when you upgrade:

• Your new billing period starts right away
• You’re charged for the new plan immediately
• Any unused time on your current plan is prorated and applied as a credit toward the upgrade

This means you only pay the difference when moving to a higher plan.

How does pricing work if you’re managing multiple Manychat accounts?

You can create and manage multiple Manychat accounts, and each one is billed separately.

Pricing is applied per account, not per user. That means every account has its own:

• Subscription plan
• Active Contact limit
• User and Inbox seat limits
• Billing details

This gives you the flexibility to choose different plans for each account based on its needs. For example, you might keep one account on Essential while another runs on Pro or Business, depending on audience size and usage.

Where can I see my current plan details and usage?

You can check your plan information anytime by opening Settings and clicking on Subscription under the Billing section.

There, you’ll be able to:

• See your Active Contact limit and current usage
• View your billing details and invoices
• Upgrade, downgrade, or otherwise manage your subscription

This is your go-to place for keeping track of your plan and account usage.

My plan allows a limited number of channels. Can I switch them later?

Yes, your channel selection is flexible.

If your plan allows you to connect a certain number of channels (for example, 2 channels), you’re not locked into the first ones you choose.

You can:

1. Connect Facebook and Instagram.
2. Later, disconnect Instagram.
3. Then connect TikTok instead.

As long as you stay within your plan’s channel limit, you can swap channels based on your current needs.

Can I downgrade my plan?

Yes, you can downgrade, but when the change takes effect depends on your billing cycle.

• Monthly plans: Your downgrade will take effect at the start of your next billing period.
• Annual plans: You’ll need to wait until your current annual term ends before the downgrade can apply.

Until the downgrade becomes active, you’ll continue to have access to your current plan and features.

What happens if I downgrade to a plan with fewer users or Inbox seats?

If you move to a plan with lower user or Inbox seat limits, the changes will apply at the start of your next billing period (for monthly plans).

If your account currently has more users or Inbox seats than the new plan allows:

• Extra users will be automatically removed once the downgrade takes effect
• Users are removed starting from the end of your user list

To avoid losing access for the wrong team members, we recommend reviewing your user list and Inbox seat assignments before your downgrade date and making any necessary adjustments in advance.

Can I cancel at any time?

Yes, you can cancel your subscription at any time.

After canceling:

• You’ll continue to have access to your plan until the end of your current billing period
• Any Active Contact overages incurred before that period ends will still be charged

Can I get a refund if I cancel?

If it’s been less than 30 days since your first plan purchase, you can cancel and request a refund.

Keep in mind that the 30-day window starts from the date you originally started your subscription. Upgrading to a higher plan later doesn’t reset or extend that refund period.

Please reach out to our Support Team, and we’ll review your request.